Cannabis cultivation popularity is increasing with the choice of growing medium playing a key role in harvest success. Traditional soil is widely used, easy for beginners and nutrient-rich but can attract pests. Hydroponics allows for precise control and higher yields but comes at a higher cost and requires technical knowledge. Coco coir retains moisture and provides better aeration, but needs regular nutrient supplementation. Aeroponics involves suspending plants in air for fast nutrient absorption but is less forgiving and pricier. Each method has pros and cons, depending on experience level, budget and personal preference.